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E - News Oct 2010

E - News Feb 2011

E - News March 2011

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Competition Regulations (@2010)

Summary of changes

800m Start changes

Complaints Procedure

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New logo for Little Athletics

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At the 2010 Australian Little Athletics Championships in Brisbane on 24 April, current world discus champion (and former Little Athlete) Dani Samuels officially launched the new brand for Australian Little Athletics.

 

Melbourne Company Paoli Smith was engaged to assist with the design and implementation of a new brand for Little Athletics.

 

 In a spirit of cooperation and unification, each Little Athletics State Association has adopted a version of the new Little Athletics logo.

What is a brand?
It is more than the visual representation of a corporate logo, it is the feelings, associations and values that everyone involved shares.

Brand Essence
The core of our brand:
Having a go

Brand Values
The attractive qualities that define our brand:
Accessible / Professional / Safe / Honest / Inclusive / Diverse / Progressive /Innovative / Encouraging / Everywhere

Brand Personality
Our personality communicates our differentiation:
Fun / Caring / Friendly / Approachable / Dedicated / Inspirational / Confident / Respectful / Trusted / Fair

Brand Benefits
The benefits offered to clients by our brand:
Fitness / Physical activity / Social inclusion / Develop communication and motor skills

Brand Attributes
The key distinguishing features of our brand:
Healthy lifestyle through family and community involvement in athletic activities

 

 

What are the Little Athletics positioning statements?
There are three positioning lines that are used for various Little Athletics communications:
1. Be Your Best
Used in external marketing communications
2. Foundation for all Sports
Used in corporate communications
3. Family Fun and Fitness
Used throughout various materials


Our new identity represents a love for Little Athletics and celebrates our passion for having a go.

 

 

Our new colours take inspiration from the very environment Little Athletics takes place in. Blue represents the sky above our heads and Green, the grass under our feet.

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Video resources

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Australian Little Athletics is proud to make the following video resources available online:

• Getting Started
• Coaching Tips
• Officiating Tips

The Getting Started resource was provided on DVD to all families in Little Athletics last season. This season will see it distributed to all new families.

The Coaching Tips and Officiating Tips resources are new for this season. They are designed to be viewed online (or downloaded) but will also be available towards the end of the month by request to your state Little Athletics Association.